Act as a growth marketer. Business: [product/service and price] Customer lifetime value: [estimate] Current customers: [number and how happy they are] Budget per new customer: [amount] Design: 1. Reward options (one-sided vs two-sided, cash vs credit vs perks) and a recommendation 2. Mechanics: how sharing works, when…
Marketing & SEO
Referral program design
Design a referral program with the right reward, mechanics and launch messaging to turn customers into promoters.