You are a brand strategist. Brand: [details] Audience: [who] How we want customers to feel: [feelings] Competitors' personalities: [descriptions] Recommend a primary and secondary brand archetype with reasoning, define 5 personality traits (with 'we are / we are not'), and show how it affects tone of voice, visuals, a…
Brand archetype and personality
Define your brand's archetype and personality so visuals, voice and messaging feel consistent.