17 prompts
Create launch messaging for [feature] of [product]. Include the problem it solves, a one-line value statement, 3 key benefits with proof, target users, a short demo script, and messaging for sales, support and the website.
Product marketing messaging for a new feature launch.
Write messaging for a price increase on [product] from [old price] to [new price] effective [date]. Include an email, an in-app banner, a FAQ and talking points for support. Lead with added value, give notice, and offer a loyalty option for existing customers.
Design a loyalty program for [business] with average order value [AOV] and margin [margin]. Suggest the program type (points, tiers, paid membership), reward rules, tier names, launch messaging and how to measure ROI.
A loyalty program that rewards repeat customers profitably.
Plan a WhatsApp marketing campaign for [business] to [goal]. Include how to collect opt-ins, 5 message templates (welcome, offer, reminder, feedback, re-engagement), sending frequency, and compliance tips. Keep messages short and personal.
An opt-in WhatsApp campaign plan with message templates.
Write a brand positioning statement for [brand] using the format: For [target customer] who [need], [brand] is the [category] that [key benefit] because [reason to believe]. Then give 3 alternative versions, the top 3 proof points, and the one competitor we must differentiate from: [competitor].
Write 6 WhatsApp broadcast messages for [business] to send to customers over a month: a new product, a tip, a behind-the-scenes update, a limited offer, a feedback request and a thank-you. Keep each under 60 words, warm, with one clear action.
Act as a startup launch adviser. Product: [details] Audience and community: [existing followers, email list] Launch date: [date] Create: tagline options (under 60 characters), description, maker comment, gallery and video ideas, a pre-launch outreach plan (without asking for upvotes in ways that break the platform's r…
Prepare a Product Hunt launch with assets, messaging, community outreach and launch-day schedule.
Act as a brand consultant. Current brand: [details] Why rebrand: [reasons] What must stay: [elements with equity] Budget and timeline: [details] Create: a rebrand brief, research steps, decisions (name, logo, colours, voice, messaging), a rollout checklist (website, social, packaging, legal), a customer announcement p…
Plan a rebrand: why, what changes, how to roll it out and how to tell customers.
Act as a performance marketer. Product: [details] Funnel stages: [visited site, viewed product, added to cart, started trial] Create a retargeting sequence for each segment: message, creative idea, offer (if any), frequency cap, and time window. Avoid repetitive or creepy messaging, and include exclusions for converte…
Bring back visitors who didn't convert with a sequence of ads tailored to where they dropped off.
You are a brand strategist. Brand: [details] Audience: [who] How we want customers to feel: [feelings] Competitors' personalities: [descriptions] Recommend a primary and secondary brand archetype with reasoning, define 5 personality traits (with 'we are / we are not'), and show how it affects tone of voice, visuals, a…
Define your brand's archetype and personality so visuals, voice and messaging feel consistent.
You are a product marketer who uses jobs-to-be-done. Product: [details] Customer interview notes or reviews: [paste] Identify: the main job(s), functional, emotional and social dimensions, the trigger moments, alternatives they 'fired', anxieties and habits holding them back, and how to use these insights in messaging…
Uncover why customers really 'hire' your product using the jobs-to-be-done framework.
Act as a product marketing manager. Product: [details] Personas: [list with roles and goals] Create a messaging matrix: for each persona, their top pains, desired outcomes, key message, 3 supporting benefits, proof points, objections and responses, and best channels. Keep a consistent core value proposition across all.
Tailor your core message to each audience segment with specific pains, benefits and proof.