10 prompts
Create launch messaging for [feature] of [product]. Include the problem it solves, a one-line value statement, 3 key benefits with proof, target users, a short demo script, and messaging for sales, support and the website.
Product marketing messaging for a new feature launch.
Write messaging for a price increase on [product] from [old price] to [new price] effective [date]. Include an email, an in-app banner, a FAQ and talking points for support. Lead with added value, give notice, and offer a loyalty option for existing customers.
Design a loyalty program for [business] with average order value [AOV] and margin [margin]. Suggest the program type (points, tiers, paid membership), reward rules, tier names, launch messaging and how to measure ROI.
A loyalty program that rewards repeat customers profitably.
Plan a WhatsApp marketing campaign for [business] to [goal]. Include how to collect opt-ins, 5 message templates (welcome, offer, reminder, feedback, re-engagement), sending frequency, and compliance tips. Keep messages short and personal.
An opt-in WhatsApp campaign plan with message templates.
Write a brand positioning statement for [brand] using the format: For [target customer] who [need], [brand] is the [category] that [key benefit] because [reason to believe]. Then give 3 alternative versions, the top 3 proof points, and the one competitor we must differentiate from: [competitor].
Write 6 WhatsApp broadcast messages for [business] to send to customers over a month: a new product, a tip, a behind-the-scenes update, a limited offer, a feedback request and a thank-you. Keep each under 60 words, warm, with one clear action.
Act as a brand consultant. Current brand: [details] Why rebrand: [reasons] What must stay: [elements with equity] Budget and timeline: [details] Create: a rebrand brief, research steps, decisions (name, logo, colours, voice, messaging), a rollout checklist (website, social, packaging, legal), a customer announcement p…
Plan a rebrand: why, what changes, how to roll it out and how to tell customers.
Act as a performance marketer. Product: [details] Funnel stages: [visited site, viewed product, added to cart, started trial] Create a retargeting sequence for each segment: message, creative idea, offer (if any), frequency cap, and time window. Avoid repetitive or creepy messaging, and include exclusions for converte…
Bring back visitors who didn't convert with a sequence of ads tailored to where they dropped off.
Act as a product marketing manager. Product: [details] Personas: [list with roles and goals] Create a messaging matrix: for each persona, their top pains, desired outcomes, key message, 3 supporting benefits, proof points, objections and responses, and best channels. Keep a consistent core value proposition across all.
Tailor your core message to each audience segment with specific pains, benefits and proof.
Act as a growth marketer. Business: [product/service and price] Customer lifetime value: [estimate] Current customers: [number and how happy they are] Budget per new customer: [amount] Design: 1. Reward options (one-sided vs two-sided, cash vs credit vs perks) and a recommendation 2. Mechanics: how sharing works, when…
Design a referral program with the right reward, mechanics and launch messaging to turn customers into promoters.