Act as an experimentation lead. Page/flow: [details] Current metrics: [conversion rate, traffic per week] Observed problems: [data, feedback] Create 10 test ideas in the format: 'Because we observed [X], we believe changing [Y] will cause [Z]. We'll measure [metric].' Score each with ICE (impact, confidence, ease), an…
A/B test ideas with hypotheses
Turn guesses into structured experiments with clear hypotheses, metrics and sample-size thinking.