Act as a product marketing manager. Product: [what you're launching] Audience: [who it's for] Launch date: [date] Budget: [amount] Channels I have: [email list size, social followers, website traffic, partners] Goal: [e.g. 500 sign-ups / $10k in sales] Create a launch plan: 1. Positioning: one-line pitch and 3 key mes…
Product launch plan from 6 weeks out to launch day
A week-by-week launch plan covering audience building, teasers, emails, social, partners and launch-day tasks, plus what to measure.