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Product launch plan from 6 weeks out to launch day

ChatGPT 6 views 0 copies Oct 3, 2026
A week-by-week launch plan covering audience building, teasers, emails, social, partners and launch-day tasks, plus what to measure.

Prompt

Act as a product marketing manager.

Product: [what you're launching]
Audience: [who it's for]
Launch date: [date]
Budget: [amount]
Channels I have: [email list size, social followers, website traffic, partners]
Goal: [e.g. 500 sign-ups / $10k in sales]

Create a launch plan:
1. Positioning: one-line pitch and 3 key messages
2. Week-by-week plan from 6 weeks out to launch week, with specific tasks per channel
3. Launch-day hour-by-hour checklist
4. Email sequence outline (teaser, early access, launch, last chance)
5. 10 social post ideas
6. Post-launch: first 2 weeks to keep momentum
7. KPIs to track and targets

Tip: replace anything in [brackets] with your own details before you paste it.

#product launch#go to market#marketing plan#campaign
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