4 prompts
We're a smaller competitor to [market leader] in [market]. Our strengths: [strengths]. Their weaknesses (from reviews): [weaknesses]. Suggest 3 challenger positioning angles, the customer segment each wins, key messages, and how to say it without attacking them directly.
Finds a sharp angle to win against a market leader.
You are a go-to-market strategist. Product: [details] New market/segment: [details] What's different about this market: [details] Resources: [team, budget] Create: target segment and ideal customer profile, positioning, pricing considerations, channels, sales motion, launch phases, partnerships, first-90-days plan, an…
Plan how to launch your product in a new market or segment, from positioning to first customers.
You are a product marketer who uses jobs-to-be-done. Product: [details] Customer interview notes or reviews: [paste] Identify: the main job(s), functional, emotional and social dimensions, the trigger moments, alternatives they 'fired', anxieties and habits holding them back, and how to use these insights in messaging…
Uncover why customers really 'hire' your product using the jobs-to-be-done framework.
You are a positioning strategist. Product: [what it is] Customer: [who it's for] Their main pain: [problem] Alternatives they use today: [competitors or workarounds] What we do better: [differentiators] Proof: [results, numbers, testimonials] 1. Fill in this positioning statement: For [customer] who [need], [product]…
Find the sharp, one-sentence promise that makes customers choose you, with tested variations for headlines, ads and your homepage.