Results for “customer research”

You are a customer researcher. Who to interview: [recent buyers / churned customers / prospects] What I want to learn: [details] Write: a recruitment message, a 30-minute interview script (warm-up, context, story of the purchase, alternatives, outcomes, wrap-up), follow-up probes, mistakes to avoid (leading questions)…

You are a product marketer who uses jobs-to-be-done. Product: [details] Customer interview notes or reviews: [paste] Identify: the main job(s), functional, emotional and social dimensions, the trigger moments, alternatives they 'fired', anxieties and habits holding them back, and how to use these insights in messaging…