Create a brand voice guide for [brand], which sells [product] to [audience]. Our personality in 3 words: [words]. Include: a one-paragraph voice summary, 4 voice traits with 'we are / we are not' pairs, vocabulary to use and avoid, tone adjustments for different situations (marketing, support, error messages, apologie…
Writing & Copywriting
Brand voice guide
Defines how your brand sounds, with do's, don'ts and examples.