Write a brand positioning statement for [brand] using the format: For [target customer] who [need], [brand] is the [category] that [key benefit] because [reason to believe]. Then give 3 alternative versions, the top 3 proof points, and the one competitor we must differentiate from: [competitor].
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170 prompts
I publish one pillar piece per week: [type, e.g. a podcast episode]. Create a 4-week repurposing calendar showing how each piece becomes blog posts, short videos, carousels, newsletter sections and social posts across [channels], with days, formats and owners.
Content repurposing calendar
Turns one pillar piece into a month of channel-specific content.
Suggest 30 hashtags for a [platform] campaign about [topic] targeting [audience] in [location]. Group them into broad (high volume), niche, community/branded and location tags, and recommend which 8–12 to use per post with a rotation plan.
Turn these meeting notes into formal minutes. Include date, attendees, agenda items, key discussion points, decisions made, and action items in a table (owner, task, due date). Keep it concise and neutral. Notes: [paste notes]
Meeting minutes from notes
Turns messy notes into clean, shareable meeting minutes.
Here's a podcast clip transcript: [paste]. Write a punchy on-screen title (under 8 words), 3 caption options for [platforms] with a hook and a call to listen to the full episode, and 5 relevant hashtags.
Create a social media countdown campaign for [event] on [date] for [audience] on [platforms]. Include 7 posts: announcement, speaker or agenda highlight, benefit-focused post, FAQ, social proof, 24-hour reminder and 'starting now'. Each with a caption and visual idea.
Give me 20 faceless content ideas for a [niche] account on [platform]: screen recordings, voiceover with B-roll, text-on-screen, hands-only demos, AI visuals and more. For each, add the hook and the tools needed.
Write an Instagram caption that tells a short story about [experience] in 5 parts: a hook, the situation, the struggle, the turning point and the lesson for [audience]. Use short lines and white space, keep it under 200 words and end with a question.
Instagram caption in a storytelling format
A micro-story caption that builds connection.
Write 20 hooks for short-form videos selling [product] to [audience]. Mix pain-point hooks, curiosity, 'I tried', 'stop doing X', comparisons and surprising stats. Each under 12 words, and suggest the first visual shot for the top 5.
Short-form video hooks for products
Hooks that make people stop scrolling for a product.
Write 15 standalone X posts on [topic] for [audience]. Mix formats: contrarian takes, mini how-tos, lists, lessons learned and one-line observations. Each under 280 characters, no hashtags, written in a confident, conversational voice.
Write 25 engagement post ideas for a [niche] audience on [platform]: this-or-that questions, fill-in-the-blank, hot takes, 'rate this' and nostalgic questions. Make them easy to answer in a few words and tied to [brand topic].
Here are the questions my customers ask most: [list]. Turn each into a social post idea for [platform]: a hook, the format (carousel, Reel, story, text post) and the key answer in 2 sentences. Then group them into a 4-week schedule.