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Act as a B2B advertiser. Offer: [demo, ebook, webinar, trial] Audience: [job titles, company size, industry] Key pain and benefit: [details] Proof: [stats, logos, results] Write 6 single-image ad variations: intro text (under 150 characters for the visible part), headline (under 70 characters), and image concept. Vary…

ChatGPT
Marketing & SEO

LinkedIn ads copy for B2B

Write LinkedIn ad variations that speak to decision-makers and drive demos or downloads.

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You are a video ad creative director. Product: [details] Audience: [who] Goal: [clicks, sign-ups, awareness] Length: [15 / 30 / 60 seconds] Write: 3 different 5-second hooks (before the skip button), a full script with visuals and voiceover, on-screen text, a clear CTA, and a version for viewers who already know the b…

Claude
Marketing & SEO

YouTube pre-roll ad script

A skippable video ad script that hooks in 5 seconds and drives action.

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Act as a performance marketer. Product: [details] Funnel stages: [visited site, viewed product, added to cart, started trial] Create a retargeting sequence for each segment: message, creative idea, offer (if any), frequency cap, and time window. Avoid repetitive or creepy messaging, and include exclusions for converte…

ChatGPT
Marketing & SEO

Retargeting ad sequence

Bring back visitors who didn't convert with a sequence of ads tailored to where they dropped off.

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You are a conversion rate optimisation expert. Page goal: [action] Traffic source and audience: [details] Current conversion rate: [if known] Page content (or description of each section): [paste] Audit: clarity of value proposition, above-the-fold, trust and proof, objection handling, CTA clarity, friction in forms,…

Claude
Marketing & SEO

Landing page conversion audit

Find what's stopping visitors from converting and get prioritised fixes.

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You are an SEO content specialist. Target question/keyword: [query] Current content: [paste relevant section] Rewrite the section with a concise 40–60 word direct answer, followed by supporting detail, plus list or table formats where the query suits them. Add a clear H2 phrased as the question, and related questions…

Claude
Marketing & SEO

Win featured snippets

Structure content to be eligible for featured snippets and AI-style answer summaries.

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Act as a programmatic SEO strategist. Idea: [e.g. '[tool] alternatives', '[city] cost of living', '[X] vs [Y]'] Data I have per page: [fields] Design: the keyword pattern, data fields needed, page template with dynamic and static sections, how to make each page genuinely useful (unique data, insights), internal linkin…

ChatGPT
Marketing & SEO

Programmatic SEO page template

Design a scalable page template that stays useful and unique across hundreds of variations.

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Act as a content strategist. Business and audience: [details] Goals: [traffic, leads, authority] Posting frequency: [posts per month] Seasonal moments: [events, holidays, product launches] Create a 12-month calendar: month, title, target keyword, content type, funnel stage, and promotion idea. Balance evergreen, seaso…

Gemini
Marketing & SEO

12-month blog content calendar

Plan a year of blog content mixing evergreen SEO posts, seasonal topics and thought leadership.

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You are a brand strategist. Brand: [details] Audience: [who] How we want customers to feel: [feelings] Competitors' personalities: [descriptions] Recommend a primary and secondary brand archetype with reasoning, define 5 personality traits (with 'we are / we are not'), and show how it affects tone of voice, visuals, a…

Claude
Marketing & SEO

Brand archetype and personality

Define your brand's archetype and personality so visuals, voice and messaging feel consistent.

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Create a customer journey map. Business: [details] Persona: [who] Stages: awareness, consideration, purchase, onboarding, use, loyalty, advocacy For each stage: customer goals, questions, touchpoints, emotions, pain points, and opportunities to improve, with the metric to track. Finish with the top 5 improvements to p…

ChatGPT
Marketing & SEO

Customer journey map

Map every stage from first awareness to loyal fan, with touchpoints, emotions and opportunities.

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You are a product marketer who uses jobs-to-be-done. Product: [details] Customer interview notes or reviews: [paste] Identify: the main job(s), functional, emotional and social dimensions, the trigger moments, alternatives they 'fired', anxieties and habits holding them back, and how to use these insights in messaging…

Claude
Marketing & SEO

Jobs-to-be-done customer insights

Uncover why customers really 'hire' your product using the jobs-to-be-done framework.

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Act as a product marketing manager. Product: [details] Personas: [list with roles and goals] Create a messaging matrix: for each persona, their top pains, desired outcomes, key message, 3 supporting benefits, proof points, objections and responses, and best channels. Keep a consistent core value proposition across all.

ChatGPT
Marketing & SEO

Messaging matrix by persona

Tailor your core message to each audience segment with specific pains, benefits and proof.

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Act as an SEO analyst. Here is my Search Console export (queries/pages with clicks, impressions, CTR, position): [paste] Identify: keywords ranking 5–20 with high impressions, pages with low CTR for their position, cannibalisation (several pages for one query), and declining pages. For each opportunity, recommend a sp…

ChatGPT
Marketing & SEO

SEO quick wins from Search Console data

Find pages and keywords close to page one and improve them for fast traffic gains.

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