Create a brand voice guide for [brand], which sells [product] to [audience]. Our personality in 3 words: [words]. Include: a one-paragraph voice summary, 4 voice traits with 'we are / we are not' pairs, vocabulary to use and avoid, tone adjustments for different situations (marketing, support, error messages, apologie…
Brand voice guide
Defines how your brand sounds, with do's, don'ts and examples.