AI translation has improved dramatically. It can capture tone and context, especially when you give it guidance.
Give context
Translate this product page from English to Spanish for customers in Mexico.
Tone: friendly and informal (use "tú"). Keep the brand name and product
names in English. Adapt idioms naturally rather than literally.Localization, not just translation
- Currencies, units, date formats
- Cultural references and humor
- Local examples and holidays
- Regional vocabulary (Spain vs Latin America, UK vs US English)
Create a glossary
List key terms with approved translations and include it in every prompt so your translations stay consistent.
Check quality
- Ask a second AI pass to back-translate and compare meaning.
- Have a native speaker review important content, especially legal, medical and marketing text.
- Check text length, since translations can break layouts.
Multilingual everything
AI can also translate subtitles, voiceovers and customer support replies, making it far cheaper to reach new markets.