AI writes faster when you give it a proven structure. Copywriting formulas are exactly that: a sequence of steps that moves a reader toward action.
AIDA: Attention, Interest, Desire, Action
Great for landing pages and ads. Grab attention with a bold claim, build interest with specifics, create desire with benefits and proof, then ask for the action.
PAS: Problem, Agitate, Solution
Great for emails and short ads. Name the reader's problem, show why it hurts, then present your solution.
BAB: Before, After, Bridge
Paint the reader's life before, the better life after, and show how your product is the bridge.
FAB: Features, Advantages, Benefits
Turns technical features into what the customer actually gains.
How to prompt it
Write a product description for [product] using the PAS formula.
Audience: [who]. Main pain point: [pain]. Proof: [testimonial or stat].
Tone: [tone]. Under 120 words. Give 3 variations.Avoid the generic AI sound
- Feed it real customer language from reviews and support tickets.
- Include specific numbers, names and details.
- Ban filler words like "revolutionary", "unlock" and "elevate".
- Read it aloud and cut anything you wouldn't say to a customer.
Find more in Writing & Copywriting prompts.