As AI-generated images, videos and audio become more realistic, there's growing effort to label them so people know what they're seeing.
Visible labels
Social platforms increasingly show labels like "AI-generated" or "Made with AI", either from creator disclosure or automatic detection.
Invisible watermarks
Some AI tools embed signals into images, audio or text that are invisible to people but detectable by software.
Content credentials
Standards like C2PA attach information about how content was created and edited, like a nutrition label for media. Some cameras and editing apps support it.
Limitations
- Not all AI tools add watermarks.
- Metadata can be stripped by screenshots or re-uploads.
- Detection tools make mistakes in both directions.
What creators should do
Follow platform disclosure rules, label realistic AI content honestly, and keep records of how content was made.
What viewers should do
Labels help, but critical thinking matters more: check sources, look for context and be cautious with sensational content.