Sales is about relationships, but a lot of the work around it is research and writing. That's where AI helps most.
Research prospects faster
Summarise a company's website, recent news and job postings to find likely priorities. Ask: "What problems might this company have that [our product] solves?"
Personalise outreach
Write a 3-sentence cold email to the Head of Operations at [company].
Reference [specific detail]. Connect it to how we help [result].
End with a simple yes/no question. No buzzwords.Prepare for calls
Generate discovery questions, likely objections and responses, and a short agenda for each meeting.
Follow up consistently
Turn call notes into follow-up emails with next steps, and draft sequences for prospects who go quiet.
Update your CRM
Summarise call transcripts into CRM notes, deal stages and action items.
Avoid these mistakes
- Mass-sending AI emails with fake personalisation.
- Inventing facts about a prospect.
- Ignoring email and privacy laws in your region.
Find sales prompts in Marketing & SEO.